APPLE'S CHEAP(ISH) AND CHEERFUL(ISH) iPhone SE is the best selling smartphone in the UK, outgunning the Galaxy S7 and the more expensive iPhone 6S.
So says data from Kantar WorldPanel ComTech, which revealed that the pint-sized iPhone SE accounted for 9.2 per cent of UK smartphone sales in the second quarter, followed by the iPhone 6S on 9.1 per cent.
In total across all iPhone models, iOS accounted for 37.2 per cent of smartphone sales in the UK, up from 34.1 per cent this time last year. It's also higher than the 31.8 per cent in the US, and the 18.2 per cent in the five largest European markets.
Kantar expects Apple's growth to continue following the release of the iPhone 7 and iPhone 7 Plus. The analyst firm's data revealed that 49 per cent of American and 51 per cent of Chinese iPhone users have an iPhone 5S or older, making them ripe for an upgrade in September.
Android, naturally, continues to dominate the market, and saw its share grow 4.1 per cent year on year to 57.3 per cent in the second quarter.
Kantar hasn't revealed exact figures, but this growth has no doubt been fuelled by the success of the Galaxy S7 and S7 Edge, which recently pushed Samsung to its highest profit in two years.
The ballooning market share of iOS and Android has to hit somewhere, and it's perhaps no surprise that Microsoft felt the biggest effect.
Windows Phone accounted for just 4.9 per cent of smartphone sales in the UK during the second quarter, according to Kantar's numbers, down from 11.3 per cent this time last year.
BlackBerry also took a hit but, given that the company now focuses on Android, this doesn't come as a huge surprise. BlackBerry OS market share halved year on year from 1.2 per cent to just 0.6 per cent. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too