DELL HAS become the latest company to put up its prices following Britain's decision to quit the European Union.
The computer giant has joined phone maker OnePlus which confirmed last week that it will raise prices in the UK to compensate for its thin profit margins.
Dell said in a statement: "Dell’s priority is always to provide great value to our customers and partners. We carefully consider price moves for our customers and partners, and have worked diligently over the past several months to postpone any increases pending the outcome of the EU referendum.
"In line with the rest of the industry, our component costs are priced in US dollars, and unfortunately the recent strengthening of the US dollar versus sterling and other currencies in the EMEA region, following the UK’s decision to leave the European Union, will have a direct impact on the price we sell to our UK customers and partners.
"We understand that this is an uncertain time for many British businesses and we will continue to work closely with our customers and partners to provide great value products and services.”
There are no specific examples, but some outlets have said that there has been a blanket 10 per cent increase on prices to retailers.
The BBC reported that a third company, thus far unnamed but used to bringing foreign camera equipment to the UK market, is about to follow suit.
The pound continues to fluctuate following the vote, and the long-term future strength of the currency remains an unknown, causing many retailers, the vast majority of which trade in dollars, to err on the side of caution.
Overall, the pound has dropped 12 per cent against the dollar since Brexit, reaching a 31-year low earlier this week. Expect this to be the beginning of a long-running saga. µ
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