CANADIAN PHONE MAKER BlackBerry has officially canned the BlackBerry Classic, probably because nobody other than Kim Kardashian is buying it.
"Sometimes it can be very tough to let go," Ralph Pini, the company's chief operating officer and general manager for devices, wrote in a blog post.
"To keep innovating and advancing our portfolio, we are updating our smartphone line-up with state-of-the-art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic."
Today is a dark day for BlackBerry die-hards, but it's impressive that the handset lasted this long. The BlackBerry Classic was revived in 2014 complete with specs straight out of 2004, including a 3.5in 720x720 display, full Qwerty keyboard, and even a trackpad despite the display offering touch support.
The Classic also ran BlackBerry 10 OS (BB10) and, while the firm has pledged to continue supporting the software, the death of the Classic all but confirms that we won't see much more of the failing operating system.
BlackBerry has hinted that this is the case. The company has yet officially to bury BB10, but said that it wants to "give customers something better", which we assume is a reference to Android.
"We are ready for this change so we can give our customers something better, entrenched in our legacy in security and pedigree in making the most productive smartphones," Pini said.
It's perhaps no coincidence that BlackBerry's announcement comes just days after a leak revealed that the firm is gearing up to launch a trio of Android-powered devices: the mid-range BlackBerry Neon in August, the enterprise-focused BlackBerry Argon in October, and the keyboard-toting BlackBerry Mercury next year.
It remains to be seen whether adopting Android will secure a future for BlackBerry. The firm launched its first Android handset, the BlackBerry Priv, last year, and it didn't exactly set the world on fire.
We don't know exactly how much of a flop the handset has been, as the firm, perhaps unsurprisingly, refuses to reveal sales figures. µ
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