THE SLOW AND HUGELY welcome demise of Flash continues. We reported yesterday that that Apple's Safari browser will disable Flash by default in macOS and now Google is closing down its Swiffy Flash conversion tool as of 1 July as the firm moves all of its online ads to HTML5.
"Today more consumers are using the web in HTML5-compatible environments than Flash-compatible environments," said Google in a blog post.
"In order to reach as large an audience as possible, we encourage everyone to transition to HTML5 authoring."
The axing of Swiffy, a Google Labs project created five years ago to allow .swf videos to play in browsers that did not have Flash installed, is the latest nail in the coffin for Adobe's once pioneering and now derided product.
And it should not come as much of a surprise. Vendors have become increasingly fed up with the constant patching and instability of Flash and have understandably taken matters into their own hands.
Google said in February that the company will stop accepting adverts with Flash from 30 June in the AdWords and DoubleClick networks which between them make up the bulk of the world's internet advertising.
The Microsoft Edge and Google Chrome browsers have both sidelined Flash content. Microsoft said in a blog post in April: "Peripheral content like animations or advertisements built with Flash will be displayed in a paused state unless the user explicitly clicks to play that content."
Google has urged all software developers and advertisers still clinging to Flash to change their ways as soon as possible, and pick up tools like Adobe Animate or Google Web Designer to convert existing .swf files to HTML5, or use Mozilla Shumway to play an existing Flash SWF file in a browser.
A wooden stake and a heavy mallet might be another option. μ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too