PC SALES are declining faster than first thought and Microsoft's controversial Windows 10 free upgrade programme is to blame.
That's according to forecasts by analyst outfit IDC, which claims that PC shipments will fall by 7.3 per cent year on year, around with growth in the market now forecast at two per cent below its earlier predictions for 2016.
IDC lays the blame for this decline on challenging markets and the free rollout of upgrades to Windows 10 from earlier versions of Microsoft’s software. This clearly goes against HP’s 2015 claim that Windows 10 will ‘inspire’ users to buy a new PC.
"Although growth rates for devices such as phones and tablets continue to fall, potentially reducing the competitive pressure on PCs, we have not seen this translate into stronger PC shipments," the analyst house said.
"The financial pressure on consumers across regions, and the availability of alternatives such as delaying a PC replacement by using a free Windows 10 upgrade or relying more on other devices continues to pressure consumer PC shipments.
"Similarly, while a large share of enterprises are evaluating Windows 10, the pace of new PC purchases has not yet stabilized commercial PC shipments.”
IDC also noted that hybrid laptops-tablet devices are also posing a challenge to the PC markets, as their decreasing prices yet laptop-aping functionality yet tablet flexibility make them an attractive option to more expensive dedicated laptops.
Jay Chou, research manager of the Worldwide PC Tracker at IDC, highlighted how the market pressures are predominately on the consumer side.
"The economic and competitive pressures are particularly affecting the consumer segment, which is projected to see another year of double-digit declines in 2016, and decline throughout the forecast.
"In contrast, commercial shipments are projected to decline just 4.4 per cent in 2016 and see slightly positive growth for the next few years,” he said. µ
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