FINANCIALLY STRUGGLING industry the world of professional football is concerned about suffering streaming losses during the upcoming Euro 2016 championships.
A report on TorrentFreak said that Sony and the ESPN sports network are already worried that videos of 22 men and a ball will be widely shared. The pair want to limit this, presumably because it makes a lot of coin, and have stated their intention to crack down on such piracy.
TorrentFreak said that one torrent site owner has had a warning missive from Sony, which has seemingly fallen on belligerent ears as the site owner told TorrentFreak that it will produce the opposite effect.
"I forgot that we need to upload UEFA. It's good that they reminded us," said the torrent site operator.
The 2016 UEFA European Championship kicks off tonight with a game between France and Romania. Tickets for this would have set football fans back anywhere between €75 and €595. Anyone going for the final should expect to spend as much as €895 to watch their team crumble.
Streaming football matches has long been a piracy problem. It has moved on from pubs and satellite TV that enables home watching to the ruddy internet.
Most, if not all, of the matches will be on the telly in the UK, but it appears that the same service will not be provided in all countries.
"Please be advised that our client has exclusive television rights, mobile transmission rights and broadband internet transmission rights for the upcoming 2016 UEFA Euro Cup," said the letter from the Indian branch of the Sony Pictures Network.
"Any manner of communicating and/or making available for viewing the UEFA Euro Cup 2016 matches on any platform shall therefore amount to violation of our client's exclusive rights in which our client has invested [a] significant amount of money."
TorrentFreak reported that torrent and streaming sites received the message. We have contacted Sony for its comments.
This is not the first time that a sports event has led to a piracy penalty kick. The American version of football championships, the Superbowl, was protected by a major site seizure in 2012. µ
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