THE UK GOVERNMENT has set out a four-year campaign to step on the neck of piracy and keep things like Game of Thrones out of the hands of the eye-patch and parrot brigade.
Baroness Neville-Rolfe from the UK Intellectual Property Office (IPO) took the announcement honours here.
"I don't need to tell you how central intellectual property [IP] is to the UK. Most of you here in this room work in professions, or for companies that would not exist without IP rights, the licensing that takes place with those rights, and the investment that supports it in content, in technology and in brands," she said at the IPO Enforcement Seminar, where it presumably was welcomed like manna.
"The problem we all face is working out how we can ensure that these valuable IP rights are usable, and that their value is preserved in the face of relentless infringement on an enormous scale."
Neville-Rolfe made the speech not long after we reported that HBO was coming down on pirates like Ramsay Snow on Theon Greyjoy's gonads.
Piracy is a problem to media providers, and it is proving very difficult to keep a lid on. Neville-Rolfe has a number of possible solutions, including easier reporting and takedown systems and better guidance about recognising genuine content.
"I have asked the IPO to develop a robust methodology for measuring the harm caused by IP infringement. I have tasked them with developing a comprehensive scoreboard to be published annually, combining data on the prevalence of civil and criminal IP infringement with the outcomes of enforcement activity and the best available estimates of their impact," she said.
"We need to make it easier for consumers to recognise legitimate content, and to understand the harm caused by piracy. We also need to find a new model for notice and takedown which does not require rights holders to send millions of notices only to see the same content reposted as soon as it is taken down."
Neville-Rolfe has her eyes set on a big stick to go along with this, and the IPO will consider a more severe legal framework that might include new regulation.
"There is no single device or clever trick which solves these sorts of problem, but as our strategy lays out, we need instead to develop and maintain an entire toolbox of interventions and remedies," she said. µ
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