APPLE CEO and everybody's favourite Paul O'Grady look-a-like has played down talk that the iPhone 7 won't be all that exciting, and has said you'll wonder how you ever lived without it.
It unlikely will debut until September, but analysts are already taking a pessimistic attitude towards Apple's so-called iPhone 7.
On the back of the firm's lackluster second quarter earnings, respected analyst Ming-Chi Kuo from KGI Securities piped up and said that the iPhone 7 is likely going to give Apple's smartphone sales the kick they need, saying it unlikely will have "many attractive sales points".
Instead, as rumours have already suggested, Kuo predicts that the iPhone 7 will look very similar to the iPhone 6S. The main new features will include wireless charging, a better camera, longer battery life and - shock horror - the removal of the 3.5mm headphone jack, while the bigger-screened iPhone 7 Plus will offer improvements in the camera department.
Tim Cook ain't having that, though, and during an interview on CNBC's Mad Money show made sure that he dropped enough hints so that you start to become more enthusiastic about Apple's upcoming smartphone.
"We have great innovation in the pipeline, like new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones," said Cook. "We are going to give you things that you can’t live without, that you just don’t even know you need today. You will look back and wonder ‘how did I live without this?'"
Cook also alluded to the Apple Watch 2, which is widely expected to launch alongside the iPhone 7 later this year.
Naturally, he didn't say much, but he did hint that new Apple Watch features are on their way.
"You'll see the Apple Watch getting better and better," he said, adding: "I think that in a few years we will look back and people will say, 'How could I have ever thought about not wearing this watch?" µ
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