NETFLIX IS increasing prices or, as the company has it, releasing users from 'grandfather' accounts and opening them up to more expensive options.
Netflix confirmed the price hikes after a report on Wired. We asked Netflix to confirm the news, and it said that shareholders and investors were told about this ages ago and that, presumably, we should have been prepared and more thankful for things like The Ridiculous 6, which we will never be.
"As previously announced, Netflix will release a number of our members from price grandfathering on the HD plan and they will have the option of continuing at £5.99 but now on the SD plan, or continuing on HD at £7.49 a month," Netflix said in a letter to shareholders (PDF).
"The prices taking effect were previously announced in May 2014 and follow a two-year period of holding prices to the previous level as a thank you to members. Last October's price increase for newer members included a one-year hold and will go into effect in October of this year."
The information flowed onwards, like the next episode of that programme you like, and the firm said that UK prices will rise in May. Affected streamers will be advised of this soon.
"Later this month, members in the UK will begin to be 'ungrandfathered'. Beginning May, the price update is rolling out elsewhere based on member billing periods. Affected members will be clearly notified by email and within the service so that they have time to decide which plan/price point works best for them," the firm said.
So, no panic. You can still use Netflix on your old-school £5.99 monthly tariff, which many users may have been on since launch, but you will have to endure watching in standard HD. You may find this abhorrent, or you may not. µ
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