PEOPLE WILL WILLINGLY hand over personal data from smart home devices in return for a few coupons and discounts, according to a global survey for Intel Security, and it's the kids who are most willing to trade their privacy for a few trinkets.
The survey of some 9,000
idiots individuals found that 54 percent are willing to share personal data from smart home devices with companies in exchange for some form of remuneration, such as coupons or discounts.
Millennials, in particular, were most keen to trade behavioural data from their smart home devices, while the older (and wiser) are less enthusiastic.
The respondents also indicated concerns about the data falling into the hands of hackers, perhaps as that might lower its market value?
More than 90 percent expressed fears that their personal data could be hacked by cyber criminals, while a similar number (gratifyingly for a company that also owns McAfee Security) indicated that they wanted a single, integrated security package to secure all their smart home technology.
The survey also reflected widespread dissatisfaction with existing security methods, particularly passwords. Two-fifths expressed frustration over the use of passwords to secure devices, and biometrics scored highly as an alternative. Fifty-four percent opted for fingerprints, 46 percent for voice recognition and 42 percent for eye scans.
The survey didn't ask respondents whether they'd actually used such authentication methods recently, or the level of false positives they might be prepared to accept.
Intel's Internet of Things and the Smart Home survey polled 9,000 individuals in Australia, Brazil, Canada, France, Germany, India, Mexico, the UK and the US. Some 77 percent of respondents believed that smart homes will be as common in 2025 as smartphones are today, which presumably means that everyone will have a few of them.
"Smart homes and their associated data have the potential to improve consumers' everyday lives," burbled Steve Grobman, chief technology officer for Intel Security.
"The survey shows that many individuals would be comfortable sharing their data for a price, but they are still understandably concerned about cyber threats. Security has to be foundational to the Internet of Things, and when done right it can be an enabler."
Hop to it then, Steve! µ
The INQUIRER's sister site Computing will be holding an Internet of Things Business Summit in London on May 12. Attendance is free to qualifying end users and places are already going fast. Visit the event page to see the agenda and to sign up. µ
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