ADVERTISING, MAPPING and self-driving car company Google is asked to take down around 100,000 links to pirated content every hour, according to its own figures.
Google makes all this clear in a regular transparency report that shows the numbers and the changes in graph form. They suggest two things: the copyright industry is serious about contacting Google about piracy takedowns, and Google spends a lot of time indulging in the practice.
Put it this way: we wouldn't want to work in the departments that send them out or the departments that deal with them.
TorrentFreak has done the maths on the numbers, and boils them down to 100,000 requests an hour. This is pulled from the Google figures showing that 20,164,700 URLs had a copyright finger pointed at them in the last week of February alone.
The transparency report shows that the number of demands has increased over time. This does not surprise us, as Hollywood has released a number of remakes and sequels over the past few years and it is possible that not everyone will have seen them at the cinema.
We've asked Google whether it has anything to add, and are waiting for a response. Presumably the firm is dealing with a rogue incidence of The Expendables 3 that has popped up to ruin someone's day.
Piracy is the worst thing to happen to the entertainment industry since someone realised that there is a rich vein of films from the 1980s that could be remade. The anti-piracy industry puts a lot of effort into damming the sources, or at least sinking them, but it is up against a variety of vagabonds who use a range of techniques to keep one step ahead of their pursuers.
Just recently we learned that it's possible to circumvent the various blocks on The Pirate Bay by adding an 's' to the address bar. With solutions likes these, it appears that The Pirate Bay can handle its enemies. µ
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