MICROSOFT IS giving the world more reasons to hate Windows 10, as another batch of lock screen advertising appears on computers worldwide, this time advertising the latest version of Tomb Raider.
It's not the first time that Windows 10 has shown its Windows 10 'freeware is adware' chops on the lock screen after an advert for Minions appeared last month to a limited number of users. But this time, it's more widespread.
So the good news is that, whatever you think of this behaviour, and from where we're standing Microsoft is not in a position to piss people off, you can turn it off.
You can uncheck the box marked 'Get fun facts, tips, tricks and more on your lock screen' in your settings, because the 'more' is actually adverts.
Microsoft isn't doing anything wrong as such. We knew that serving adverts was going to be part of the deal, although it wasn't quite as explicit as we'd have liked.
Redmond isn't the first either. Amazon has been using its Kindle lock screens as billboards for a couple of years, charging a premium for a device without ads.
So why is this news? Because this has been biting reality for a lot of users. The seemingly widespread nature of this ad campaign has exposed a lot more people to the true nature of Windows 10 for the first time. It may not cost anything, but it sure ain't free.
There's nothing wrong with monetising your product through advertising, and we'd be a bit hypocritical to say otherwise, but Microsoft has become insidious under Nadella, seemingly harmless and well intentioned on the surface but stomach exploding alien beneath.
Nadella said of Windows 10 that he wanted people to go "from using Windows to loving Windows" (and we warned you at the time that it sounded like something Mr Burns would say).
The problem is that actually we're going from 'being forced to use Windows 10, to hating what Windows 10 represents'. µ
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