GOOGLE HAS banished adverts containing Adobe Flash content to the naughty step.
In a surprising move to no-one ever, Google confirmed that it will stop accepting adverts with Flash from 30 June in the AdWords and DoubleClick networks which between them make up the bulk of the world's internet advertising.
From January 2017, any ads already in the system will no longer play, with a few exceptions made for Flash video content, which is already auto-paused in Google's Chrome browser using a process called 'intelligent filtering'.
This sounds like something used to provide clean drinking water on the International Space Station but is in fact part of Google's dedicated Flash renderer, Pepper.
Google advised: "Using HTML5 to design your ads can help you reach the widest possible audience, including Chrome users, across devices and screens."
The Flash plug-in effectively began its end-of-life process when Adobe finally got the hint that it had more infectious bugs than a carpet sample in a disused MFI store squatted by syphilitic urban foxes and possums with dubious personal hygiene.
The banning of Flash from the two biggest advertising platforms is a major step towards ridding the world of what was once the new messiah of the static internet, but is now the herpes of the hyper-lane.
However, Adobe Flash support is to continue until HTML5 development can match everything that can be achieved with the older plug-in, although Adobe will increasingly look to the community for security patches.
HD video is the main issue, and the BBC is a prime example of an organisation still in the early stages of finding an HTML5 alternative. Other organisations were using Microsoft Silverlight, which is built around ageing NPAPI plug-ins and is beginning to be blocked in major browsers.
It's not just that there are vulnerabilities, but that they are being exploited. There was a 300 percent rise in attacks on Flash during the first three months of last year. µ
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