CABLE-BASED gadget maker MEEM launched its Kickstarter campaign this morning to expand the range of offline backup cables it offers.
MEEM is a UK startup with a product that does exactly what it says on the tin. You put your phone on charge using the MEEM cable, and everything is backed up to a flash drive which is in-line with the cable.
First time users have to download the app (Android and iPhone versions are currently available), allow permissions and set a PIN. From then on personal data on the phone, such as photos, contacts, texts, settings and so on, will be mirrored.
MEEM can also be used to migrate between handsets without having to re-enter data.
The current production models include a 16GB version for Android and a 32GB version for iPhone. These figures were reached after studying the average amount of data stored by users of each format.
The campaign offers 16GB and 32GB versions for both platforms and is looking to raise £50,000 with a view to delivery in March 2016.
We're not generally ones for writing about unfunded Kickstarter campaigns (PRs take note) but with the first batch already in production, and our love for certain aspects of this project, we've made an exception.
Perhaps the most attractive feature for the every day user is that it allows phone backup without entrusting it to a cloud provider. MEEM just sits on your desk or by your bed, and "just works", according to MEEM CEO Kelly Sumner.
"People's data and the security of that data is at the heart of MEEM, and our promise to customers is: 'Your memories are your business, safeguarding them is ours. We will never ask for your personal details or rights to your data, for any reason," said Sumner. "Your private information is always under your physical control. No hacker abuse. No corporate exploitation. No government intrusion.' It's on the box."
Restoring data to your device, or another device, is as simple as selecting the desired categories and entering the PIN.
We also love opportunities for developing markets that it offers. For the first time, users without access to a home computer can safely back up their phone, opening the possibility up to countries where PC access is limited.
BlackBerry users need not feel left out either as MEEM is capable of backing up and restoring data from BB10 to Android handsets such as the Priv.
Each MEEM cable can support up to two handsets, and is limited to phones during this initial run. The device costs £49.99, but there are special offers for Kickstarters. The campaign can be found here. µ
Winners of our MEEM competition have been notified by email, but watch out for more competitions soon.
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