RUMOURS CIRCULATED this week that HTC is planning to set up a new company focusing entirely on virtual reality (VR), but the firm denied the reports on Tuesday.
The Chinese-language Commercial Times cited "unnamed industry sources" in stating that HTC chairwoman Cher Wang was planning to spin off the firm's VR operations into an independent entity, but the company issued a statement on Tuesday saying that this is not true.
HTC said that it will chart a direction for the development of its VR operations with the goal of creating the best value for its shareholders, according to a report in Focus Taiwan.
Nevertheless, HTC stock rose 5.23 percent on Monday to NT$76.5 (£1.59) and remained unchanged on Tuesday.
The rumour came just a week after HTC confirmed that its Vive VR headset will be available to pre-order from 29 February and should still see an April shipping date as previously reported.
HTC unveiled the Vive Pre at CES 2016, a new and improved version of the headset that will soon go out as a development kit. The company promises to create "fully immersive experiences that change how we communicate, how we are entertained, and how we learn and train".
The Vive Pre features components that have been redesigned from the ground up to provide better comfort, ergonomics and performance. There are also improvements in visuals and versatility, said HTC, to "create a world without limits".
Wang explained in an interview with The Telegraph that the company had chosen to refocus on VR and away from smartphones, as it is now "more realistic".
"Yes, smartphones are important, but to create a natural extension to other connected devices like wearables VR is more important," she said.
The pre-order announcement comes a few days after VR rival the Oculus Rift finally went on sale to the general public. However, since the device's official price of $599 was unveiled, the makers behind the headset have been criticised for underestimating its price in the past, and potential buyers have said that it is far more expensive than they were led to believe. µ
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