APPLE MAPS IS NOW used more widely by iPhone and iPad users than Google Maps, according to reports.
After what was a turbulent launch on iOS 6 back in September 2012 - with the service proving so unreliable that it actually omitted some UK train stations and even entire towns - Apple Maps has struggled to win over users.
People laughed at how bad the widely criticised native Maps app was, and at the time of its launch, when Google Maps was pulled from iOS leaving users with no good alternative, Apple could do nothing but apologise to users for the debacle. Oh, and to fire the iOS 6 Maps executive responsible for the mess.
Fast forward three years and Apple seems to have turned its mapping fortunes around. According to Associated Press, Apple's Maps app is used more widely than Google Maps on iPhones.
Apple told the news source that its mapping service is now used more than three times as often as its next leading competitor on iPhones and iPads, with more than five billion map-related requests each week.
However, research house comScore said Apple has a modest lead over Google on iPhones in the US, though this is measured by how many people use a service per month as opposed to how often.
"They really did a great job in a short amount of time," said former Google Maps manager Alex Mackenzie-Torres, who now works at transit app Moovit. "Apple has something that few companies have - simplicity in design mixed with high doses of pragmatism and practicality."
However, Google Maps is still going strong, and definitely has more market share overall due to its success on Android phones. Older and wiser, it turned 10 this year, so has had a longer time to improve and perfect its service. µ
Backlight borkage gives display a 'stage light' affect
And you thought Blighty's age verification plans were bad
It likes to move it, move it
But how much does it cost?