DROPBOX HAS announced the surprise closure of its Mailbox and Carousel products, both of which were the result of multi-million dollar acquisitions over the past few years.
Mailbox was bought for $100m in 2013 as the company explored different ways of dealing with the ever growing e-mail mountain. In a letter to users the company said: "When the Mailbox team joined Dropbox in 2013, we shared a passion for simplifying the way people work together. And solving the email problem seemed like a strong complement to the challenges Dropbox was already tackling."
"But as we’ve increased our focus on collaboration, we realized there’s only so much an email app can do to fundamentally improve email. We've come to believe that the best way for us to improve people's productivity going forward is to streamline the workflows that generate so much email in the first place."
The service will close for good at the end of February giving users time to migrate to alternatives using Dropbox's tools and 'how to' guides.
Picture gallery management tool Carousel was released in 2014, based on Snapjoy, a startup the company had acquired in 2012.
In the official announcement, Dropbox said: "Building new products is about learning as much as it's about making. It’s also about tough choices. Over the past few months, we've increased our team’s focus on collaboration and simplifying the way people work together. In light of that, we’ve made the difficult decision to shut down Carousel and Mailbox."
The explanations throughout are based on a closer focus by Dropbox on its core work of collaboration and workflow for business, taking it further away from its consumer-led file sharing roots.
Carousel users were told: "Over the past year and a half, we’ve learned the vast majority of our users prefer the convenience and simplicity of interacting with their photos directly inside of Dropbox."
Exact financials for Snapjoy were never disclosed, but the closure of a much fanfared app like Mailbox, which was seen as the first real alternative to the stock mail app for iPhone, is a big deal. It seems though that Dropbox is pushing further in one direction and it's proving profitable enough to cut its losses in others. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too