AUTO MAKER Audi has signed up Samsung Electronics to its Progressive SemiConductor Program (PSCP) to supply its cars with semiconductor memory.
The agreement, which was made between Samsung Elecronic president of semiconductor business Dr. Kinam Kim and Audi executive VP of electronic development Ricky Hudi, will see the two companies share technologies "to drive innovation and ideas for the automotive industry".
"The Audi PSCP is designed to make the latest semiconductor technologies available in cars, while increasing reliability, with the aim of intensifying the role and engagement of semiconductor companies in the process," said the two firms in a statement.
The partnership will see Samsung's latest memory products, including 20-nanometer LPDDR4 DRAM and 10-nanometer class eMMC 5.1, appear in Audi's future infotainment, dashboard and Advanced Driver Assistance systems.
Citing recent figures from Gartner that the global automotive semiconductor market is expected to grow from $31.2bn in revenue to $32.7bn in 2016, Samsung said the partnership will bring various benefits, including bringing better user experience to the global automotive market and "providing high quality memory products with excellent performance and enhanced reliability".
Audi added that the PSCP will make use of Samsung's high-speed memory products to help provide much better user experience for customers.
"The PSCP collaboration will illustrate next generation car applications at the highest safety and comfort level, with enhanced reliability as well as improved performance, and will strengthen Samsung and Audi's competitiveness in the global automotive industry," said the companies.
In September, chip giant Intel launched the Automotive Security Review Board (ASRB), a group of security experts that will address the risks associated with connected vehicles and develop best practices for the development of in-car apps and control systems.
According to Intel, the most exposed attack surfaces in connected cars are steering and braking systems, the remote key, airbags and even lighting systems. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too