CHINESE PHONE MAKER Huawei has usurped rivals HTC, Motorola and Sony as the second biggest Android smartphone maker in Europe.
The little known phone manufacturer was in sixth place in Kantar Worldpanel ComTech's rankings this time last year.
The success of Huawei's cheap handsets, coupled with the struggle faced by rival manufacturers, allowed the firm to become the second most popular Android smartphone OEM in Europe in the third quarter of 2015, climbing four places on the list in just 12 months.
"Thanks to an increase in marketing focus and the weakening of brands such as Sony, HTC and Motorola, Huawei was able to rise to second place among Android brands in Europe from sixth place in 2014," said Carolina Milanesi, chief of research at Kantar.
"With a wider portfolio of products ranging from the high end all the way to the low end, Huawei made particular inroads in Spain and Italy."
Huawei is making gains across Europe, which is likely to continue given the upcoming launch of the Huawei-built Nexus 6P, but Android has seen its UK market share drop to 51.4 percent from 58.3 percent this time last year. This was down to stalling sales across the board, according to Kantar, and Samsung and LG were the only two firms to show growth during Q3.
Apple didn't help either. The firm saw record UK growth during the past three months thanks to the early success of the iPhone 6S and iPhone 6S Plus. iOS captured 38.3 percent of smartphone sales during Q3, up from 30.3 percent this time last year and 33.7 percent in August.
"In Great Britain, iOS held the strongest share ever recorded in a September quarter since we began tracking this market," said Dominic Sunnebo, business unit director at Kantar.
Kantar's third-quarter figures also show that BlackBerry is clinging onto 0.5 percent of the UK smartphone market, down from 0.8 percent in Q3 2014. Microsoft's Windows Phone took 9.8 percent of the market, a slight dip on the 10 percent this time last year. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too