GOOGLE HAS TAKEN some of the best elements of YouTube, packaged them in a box, added a ribbon and started charging $10 a month for them.
The YouTube subscription service is called YouTube Red. It sounds like an adult channel, but is actually just YouTube without adverts, with more of the vloggers that you like, more homegrown content and less crap, presumably.
While it is currently possible, though not always strictly kosher, users can watch full movies on YouTube, but YouTube Red will take this and make a chargeable feature of it.
The already tipped paid for service option comes into being at the end of October, according to reports, and will include long-form specials from popular YouTubers like someone called PewDiePie, or something. It looks like a lot of the shows will involve people indulging themselves, or being frightened out of their wits. We may stick to Netflix.
Google pulled back the curtains on this at an event in the US that we were not party to. It has made the same proclamations on an official blog too, though, so we can be sure that our peers are not excitedly bullshitting.
We learn that the service will present itself to punters in the US first and that they will be offered a free first month as a taster. The rest of us will have to sit on our hands, close our eyes and ears during adverts and wish for the extended Pewdewpie service.
"Last year, we announced an initiative to invest in the creativity of our top YouTube stars. We wanted to give them an opportunity to realise some of their long-held creative ambitions by developing new content for YouTube. Today, we're announcing some of the original series and movies we'll be debuting with YouTube Red," said Matt Leske, senior product manager at YouTube.
"YouTube Red is the experience fans have been asking for. For just $9.99 a month, you'll be able to enjoy videos across all of YouTube without ads, save videos to watch offline on your phone or tablet and play videos in the background." µ
But we probably won't see it until next year
Why stick a finger in a dyke when you can ram the entire boy in the hole, eh?
Reminds us that we're supposed to be able to trust them
'Exclusive' model starts shipping on 29 June