AUSTIN: DELL HAS UNVEILED a slew of products, softwares and services for the enterprise in a bid to more aggressively become a onestop-shop for business requiring various IT needs.
Announcing several of the fresh products during it's opening keynote at the firm's annual Dell World conference in Texas on Wednesday, CEO Michael Dell outlined a number of changes in focus that the company is taking in order to appeal to customers in the enterprise market. These include a wider remit for its products, software and services across all areas of IT in an attempt to be an end-to-end enterprise solutions provider.
"We have a different viewpoint to how our company should evolve. We think scale is important," Dell explained. The companies that have succeeded in this industry are those that have succeeded in the volume data centre space, and have been attached to large PC businesses, and client businesses. The volumes really matter."
"Customers want fewer suppliers, not more. And research from our executive summit and CIOs haas told us 'you're making our jobs a lot easier.'"
An obvious announcement which Dell discussed in the keynote that highlights the firm's aim to achieve this growing enterprise focus is the recent buy out of big data company EMC.
Dell announced the purchase of EMC last week, which at $67bn is the largest technology merger of all time, topping Avago Technologies' $37bn acquisition of Raspberry Pi chipmaker Broadcom in May.
Although this merger is yet to go through, Dell said Wednesay that the deal highlights his ambitions to help organisations to be future-ready in terms of their IT strstegy.
"I started this company 32 years ago, just a few blocks from here in my dorm room, building PCs," he said. "And as I speak to you here today with, this agreement in place, Dell is set to become an enterprise solutions powerhouse."
One of the many announcements which Dell unveiled in hopes to achieve this was the launch of its latest Statistica advanced analytics platform, which includes a modernised GUI and deeper integration with the new Statistica Interactive Visualisation and Dashboard Engine.
However, a big and relatively newer area that Dell is pushing into with its increasingly focus to provide end-to-end solutions for the enterprise is the Internet of Things (IoT) space with the announcement of the Edge Gateway 5000 series.
In a bid to help customers in the building and factory automation industries to analyse critical IoT data from large sets of collected information, Dell said it has created the Edge Gateway 5000 to sit at the edge of the network. It uses local analytics and middleware to receive, aggregate, analyse and relay data and then only transfer which it regards "meaningful" data to the cloud or data centre.
Dell said on stage that when combined with the Statistica data analytics capabilities, its Edge Gateway 5000 series will allow OEMs and vertical market customers to extend the benefits of cloud computing to the network edge while saving on the overall cost of data transfer.
"Organsations are struggling to make the best decisions regarding the data volume and complexity created by the vast numbers of sensors, embedded systems and connected devices now on the network," said Dell. "As more of the data is processed in real time at the edge of the network, the gateway becomes the spam filter for IoT."
Dell was keen to note that the firm is by no means limiting its announcements to software side of the industry, however. The firm also unveiled a refresh to its OptiPlex PC portfolio line-up, the first update in the series for five years.
The new line-up is aimed at workforces that are "always on the go", designed to increase employee productivity in a flexible working environment while helping them connect to the business critical data and applications they need.
As part of this announcement, Dell's vice chairman of operations and president of client solutions, Jeff Clarke added that the company is investing more in mobility applications and strategies to strengthen the way its commercial customers stay mobile, productive and efficient.
"We are defining the future of the PC and the role it plays in meeting our customers' most pressing computing needs," said Clarke in a seperate mobility session after the keynote. "We are investing in this part of our business like never before, bringing new innovations to market that are redefining the role of the PC, whether it's an ultra-mobile 2-in-1, thin or zero client, or a desktop that now handles workloads for a mobile workforce who require a robust collaboration solution."
On the server side, Dell is introducing the first systems under its DSS division that launched in August, which are essentially stripped down versions of existing Dell servers. Most notable out of these offerings is the DSS 7000, a server optimised for storage capacity which can fit up to 90 3.5in drives along with two twin-socket server nodes into a single 4U rack-mount chassis for a maximum 720TB of storage.
Also available are the DSS 1500, DSS 1510 and DSS 2500 1U and 2U "pizza box" servers designed to scale by cramming as many as possible into a data centre rack.
Dell said that these server offerings can be customised to the requirements of customers such as service providers.
Finally, in terms of the PC - the place where Dell started and grew into this multi-conglomerate corporation - the CEO made clear that the firm will not be reducing its focus on desktop or laptops despite the dramatic decline in sales in the past five years.
Dell claimed there is an existing 1.8bn PC install base globally, with around 400 million PCs four years or older - figures that he believes present a huge market opportunity for upgrades.
"The PC market is consolidating, the largest three have a 55 percent market share. By 2020 that will be 75 percent," Dell said. "We're going to be a consolidator and continuing to keep the importance around the PC; taking advantage of what we believe is a once in a lifetime opportunity for the PC market consolidating."
At Dell World on Tuesday, Dell responded to HP CEO Meg Whitman's criticism of the frim's decision to buy data storage firm EMC, saying "she got some of her facts wrong".
The Dell CEO made the comments when questioned about whether he'd heard Whitman's remarks.
"HP is a great VMware partner," said Dell, just before he paused for a good few seconds and smirked, throwing some shade at the HP CEO and immediately provoking laughs among the crowd. "I don't have any other comments about that, but she got some of the facts wrong. We'll let the facts speak for themselves." µ
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