SOCIAL NETWORK Twitter has named Jack Dorsey as its permanent CEO, much to the dismay of Snoop Dogg fans.
Dorsey, who co-founded Twitter, will drop the 'interim CEO' title and become permanent CEO of the social network, three months after he returned to head up the company when former chief executive Dick Costello stepped down in June.
He announced the news on Twitter (below), while confirming that he will remain CEO of mobile payments company Square.
We are naming @adambain COO of Twitter, we're working to change the composition of our Board, and I will serve as CEO of Twitter and Square!— Jack (@jack) October 5, 2015
The news of the permanent appointment is expected to go down well with investors, who have long called for Dorsey to lead Twitter, arguing that there are few other individuals who possess his understanding of the service.
The latest example of Dorsey's influence can be seen with rumoured plans to create a product for Twitter which allows long-form posts as opposed to the 140-character limit of traditional tweets.
However, the news will come as a blow to US rapper Snoop Dogg, who long campaigned to be made the next head of the company.
Snoop created the #IfSnoopWasCEO hashtag shortly after Costello stood down, causing his followers to speculate that, if he was given the top dog position at Twitter, the website's character limit would be raised to 420, retweets would be renamed 'retwizzles' and the verified logo would be changed from a tick to, well, you get the idea.
At the time, Box CEO Aaron Levie promised the firm that if his Twitter campaign doesn't work out, he was keen on the idea of "joint venture" with the rapper. µ
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