UK INTERNET SERVICE PROVIDER Virgin Media has increased its top broadband speed to 200Mbps.
Until now, Virgin Media customers have been able to choose from 50Mbps, 100Mbps and 152Mbps speeds. The firm has today announced a new standard of ultrafast broadband called Vivid, that will bump up these speeds to 70Mbps, 150Mbps and 200Mbps.
Virgin Media said that, by choosing to upgrade, Virgin Media customers on the lowest available package will receive speeds "at the top end of the range available" from rival providers. BT's fastest package, for example, promises top speeds of 76Mbps, while Sky offers maximum speeds of 38Mbps.
The firm also took the opportunity to gloat that those on the top-end 200Mbps package will be able to download a two-hour film in just over three minutes, or an album in just three seconds.
Gregor McNeil, managing director of consumer at Virgin Media, said: "Our message is simple: if you want to be certain that you are signing up to true ultrafast broadband speeds of 100Mbps and above, Vivid from Virgin Media is the new standard.
"The speed of a customer’s broadband connection matters; when you have more you can do more."
The speed increase will come at no extra cost, and Virgin will contact its customers this week offering a chance to upgrade to a faster speed from 1 October.
The company claimed that it will be able to offer these superior speeds to 90 percent of its customers by the end of 2015. Virgin attributes the speed of this rollout to its DOCSIS 3 cable technology, which makes use of coaxial cables that "hold on tight to top speeds over distance".
The launch of Vivid puts Virgin Media ahead of its rivals in terms of speed, but BT announced just last week that it plans to offer 300Mbps connectivity to 10 million UK households by 2020. µ
Firm likely will move to eliminate the chunky bottom bezel
Finally, a clear view of Novak Djokovic's nasal pubes
Move comes in response to a serious of rumour-fuelled violent incidents in India
Phishing attacks were launched against the candidates' staff