HUNTER, GATHERER AND EATER Mark Zuckerberg has got Facebook users into a frenzy about the possibility of a 'dislike' button.
A Facebook dislike button is one of those things over which people have long obsessed. It is the social network's Half Life 3, its packet of beef Wotsits, the Holy Grail of those who like to sit around and express an opinion on something to improve the financials of a large advertising enabler.
Unfortunately, perhaps, you won't be getting a dislike button, you will be getting something else. Something that has a bit more feeling behind it.
The sorta dislike button is actually an empathy button - imagine explaining that to Zuckerberg - so it's no wonder this thing has taken so long to come out. Anyway, why listen to us complaining about it when you can have Zuckerberg look deep into your face and tell you about it himself?
The Facebook CEO said in a video that people really want to express empathy, as not every moment shared on Facebook is 'likeable'. He added that people do not feel comfortable about ‘Liking' a video about deaths and disasters, for example, and that the alternative empathy button is in testing now and could roll out soon.
"Not every moment is a good moment," said the shoots what he eats CEO, rather unnecessarily, in a rundown of highlights from a recent Q&A.
"People have asked about the dislike button for many years. Probably hundreds of people have asked about this, and today is a special day because I get to say we are working on it, and are very close to shipping a test of it."
If we could we would probably apply a huge dislike button to Facebook and a lot of what it does. We can't do that, as some of us don't even use the site. We can empathise and sympathise with its users, but we do not need a button to do that.
We can see the point, though, of letting people interact with other people without really interacting. This would certainly improve the appropriate emotional response part of the experience. µ
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