THE ANALYSTS AT OVUM have done what they do and found that fixed-line consumer broadband users watch video, use devices and like a solid connection.
Ovum found that a modern broadband habit is a hard one to feed, adding that people are looking to get download rates of at least 10Mbps.
Content is the driver here and it is the consumer demand to stream and download media that has increased the need.
The Ovum Global Broadband Experience Scorecard 2015 said that an increase of standard and high quality content has created a need for better support at the networking end.
The analysts worked this out by looking at data on fixed-line connections in 30 countries. This showed that HQ video is a "commonplace" thing, along with the use of connected devices.
"Demands on broadband service provided to consumers is compounded by the rise in connected devices," said Michael Philpott, practice leader for consumer services and the co-author of the report.
"Homes in mature markets were found to typically have up to four devices connected to the network, all of which have the potential to support a wide range of applications."
Ovum said that there is a "best consumer experience", explaining that this is a three part process that includes download speeds of 10Mbps, a decent network and good customer services.
Ideally, all this would happen with a 50Mbps connection because that would make the most of the HD video market. 10Mbps will do, though.
We would concur. Unfortunately such things are not all that easy to come by. Philpott et al are concerned about this, and recommended that providers sort their services out.
UK watchdog Ofcom said that 10Mbps speeds are available to 85 percent of the market, and that citizens enjoy an average of around 23Mbps.
Ovum remains concerned, though, and Philpott said that the debate on what speeds are good is not over.
"Ever since broadband services were launched, there has been discussion on the definition of broadband and how much speed consumers really need. In 2015, the answer is at least 10Mbps if you wish to receive a good-quality broadband experience, and a significant number of households, even in well developed broadband countries, are well shy of this mark," he added.
"With a clear link between poor user experience and customer churn, broadband service providers need to continue to invest in broadband infrastructure in order to provide their customers with the best broadband experience and maintain a satisfied customer base."
All this, and more, is supported in a white paper (PDF) that is available through the Ovum website. µ
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