MICROSOFT IS targeting Windows 10 users in the US in a new attempt to protect its browser market share.
VentureBeat reported a message reading: 'Microsoft recommends Microsoft Edge for Windows 10,' along with a 'Learn why' button which takes you through to some pro-Edge propaganda.
The fact that we were unable to replicate this in the UK shouldn't be surprising. Microsoft has fallen foul of European competition laws before over web browsing, which led to the creation of a browser choosing tool that offered a choice of 12 web browsers to act as default.
This rule expired last year having served its purpose and opened the browser market to a more even three to four horse race.
Microsoft has confirmed the messages, which don't pop up every time, but enough to be noticed.
"Microsoft Edge was designed exclusively for Windows 10 with features and functionality that enhance the browsing experience, such as Cortana, Web Note and Quick answers,” a Microsoft spokeswoman told VentureBeat.
"These notifications were created to provide people with quick, easy information that can help them get to know these experiences better. That said, with Windows 10 you can easily choose the default browser and search engine of your choice."
Bad start, good recovery there Microsoft.
What view you take on this really depends on how evil you think Microsoft is in the first place. A harmless bit of self-promotion in your own product is not something that we would necessarily begrudge anyone else. But given Microsoft's previous record, a few hardliners are going to take this kind of 'advice' a bit personally.
The most recent Netmarketshare figures show that Internet Explorer had 58.22 percent of the global market, Chrome 15.42 and Firefox 18.7 percent. However, the figures are skewed a lot in Chrome's favour in Europe and the US. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too