POP PICKING AND POTENTIALLY PRIVACY PIERCING PAID FOR MUSIC SERVICE Spotify is still on clean up duty after the internet got hold of its plans to alter user agreements and went digitally doolally about them.
Spotify was in the spotlight earlier about the terms and the changes that were announced and came into effect in August. CEO Daniel Ek has already tackled much of the controversy, but now he is back with a second swipe, a bit more explanatory information and some safer-sounding conditions.
The firm, he said, will not mess about in future and will be clearer about what it wants from you, and what it will do with what it gets.
The Spotify blog post explains the changes in a clear and transparent way, added Ek. This should hopefully save the firm from some of the backlash endured in those forgotten days of summer.
"We've kept our promise to update the Policy, but we've also gone a step further by incorporating a plain language introduction in the Policy itself. The introduction is intended to be a clear statement of our approach and principles about privacy. We hope it provides a healthy dose of clarity and context too," he explained.
"Yes, we still need to provide greater detail in the body of the Policy, but those details are, and will always be, in keeping with the fundamental privacy principles we outline in the introduction. The new Policy will begin rolling out to users in the coming days and weeks."
People went crazy in August after someone actually read the conditions of a Spotify subscription and blurted out their take.
That take, essentially, was that you are giving a music streaming service the sort of right of access and information that any other online service wants and gets.
You were handing over personal things including profiles and payment preferences. Dash it, you were handing over your privacy, but not in quite the frenzied way that the papers have it.
Put on some Leonard Cohen, as this needs a sombre soundtrack. Policy pickers found that some of the terms are rather shocking-looking and see a music streaming service rather overreach its need for user data.
Spotify was open about the changes - it even blogged about them - and attempted to guide its users in the direction of the information. Spotify probably could have made things a bit clearer, but it is not light on detail.
"We are constantly innovating and evolving our service to deliver the best possible experience for our users. This means delivering the perfect recommendations for every moment, and helping you to enjoy, discover and share more music than ever before. The data we access simply helps us to tailor improved experiences to our users, and build new and personalised products for the future."
The blog post goes on to explain the changes in light detail, and we can see that Spotify will collect more information about users in order to provide the streaming music service. It is all there really.
Even Spotify's privacy settings system is reasonably straight forward. Right from the first few bars, the explained that data is gonna be dangled in the direction of others.
"When using Spotify, please remember that certain information such as your username, profile picture, who you follow, who follows you, your recently played artists, and public playlists may always be publicly available to others," the firm said, adding that users can always edit their permissions for non-default sharing.
We like personal privacy as much as the next man (perhaps not if that man is David Cameron) but we suggest that music fans put on something relaxing and consider whether what Spotify wants is anything more than they are prepared to give anyway.
Right away CEO Ek took to the update stage, apologised to confused and concerned music fans, and said that future information will be a lot clearer.
"We understand people's concerns about their personal information and are 100 percent committed to protecting our users' privacy and ensuring that you have control over the information you share."
Ek tackled a number of the more scandalous suggestions in his post, explaining away concerns about photo, location, speech, activity and other information harvesting. Just your average consumer-facing blog post then. µ
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