BOOK AND EVERYTHING SELLER Amazon has rung the death knell for Flash advertisements, and told people that it will stop accepting them on its pages from the start of September.
Fans are going to have to spend the next week or so gorging on that kind of content, on Amazon at least, but may soon find that Flash is getting harder and harder to find.
Sooner rather than later might have been better, but the removal of Flash does not appear to be covered by Amazon Prime, a system that allows for fast deliveries. Flash these days is looking a bit battle worn, and ready for an early bath.
The official information comes on the Amazon technical guidelines pages, and finds the firm falling in line with moves by companies like Google, Apple and Firefox. Adobe's Flash can't get a break these days, and is increasingly being pushed to the edge of the web.
"Beginning 1 September 2015 Amazon no longer accepts Flash ads on Amazon.com, AAP and various IAB standard placements across owned and operated domains," said the firm in its documentation.
"This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limit Flash content displayed on web pages. This change ensures customers continue to have a positive, consistent experience across Amazon and its affiliates, and that ads displayed across the site function properly for optimal performance."
Flash, we are saddish to say, is standing at the edge of the playground at the moment, and has a lot of people looking at it and telling it to go home.
Amazon speaks of moves by Google, Amazon and Firefox which, in case you are new to the internet, are quite big players these days and, while Flash was once ubiquitous, it is now seen as a problematic also-ran, a peanut on an aeroplane, a turd in a swimming pool. µ
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