THE GALAXY S6 hasn't done Samsung many favours, according to new figures from Gartner, as the company continues to lose market share as it fails to challenge rivals Apple and Huawei.
The analyst outfit's latest quarterly numbers show that Samsung's share of the market fell to 19.9 percent in Q2 2015, compared with 26.2 percent this time last year and 24.2 percent in the first quarter.
This is because, unsurprisingly, Samsung is selling fewer smartphones, a sign that the Galaxy S6 handset isn't selling as well as those before it. Gartner's figures show that the firm shipped 72 million smartphones in Q2 of a market total of 329 million.
This was a notable decline on the 76 million shipped in the year-ago quarter from a smaller market total of 290 million.
The Galaxy S6 isn't selling so well because Apple's alternative is. Gartner reported that Apple gained 2.4 percentage points in market share during Q2, thanks to strong iPhone replacements in emerging and mature markets, and particularly in China where total iPhone sales grew 68 percent to 11.9 million units.
Samsung also struggled to fight off competition from Huawei, Gartner's figures show, which saw a 46 percent increase in sales during the three-month period.
Samsung's decline had a knock-on effect on Android's overall market share. The Google OS remains the dominant operating system, but logged a 1.6 percent decline year over year, which Gartner has credited to weak performance in China.
"Android saw its lowest year-over-year growth of 11 per cent with share reaching 82.2 per cent in the second quarter of 2015," said Anshul Gupta, research director at Gartner.
The analyst firm also offered some insight into Microsoft's Windows Phone operating system, noting that it struggled to generate widespread demand.
"In light of Microsoft's recent cuts in its mobile hardware business, we'll await signs of its long-term commitment in the smartphone market," Gupta said.
It could be worse: you could be BlackBerry. Ahead of the launch of its first Android smartphone, the firm claimed just 0.3 percent of the global smartphone market. µ
Spool if you think it's over
A break from the status Kuo
In China, at least