THE POPULARITY OF the iPhone 6 and iPhone 6 Plus has seen Apple boost its market share across Europe at the expense of Google's Android operating system.
This is the latest from analyst firm Kantar Worldpanel ComTech, which has revealed that iOS saw its market share in Europe grow in the second quarter.
The figures show that 34.1 percent of UK smartphone users have an Apple device, up from 28.5 percent this time last year. However, this does show a drop compared with the first quarter, when iOS had 38.1 percent of the market.
Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, said: "Apple iOS returned to growth across all of Europe’s 'big five' markets, recording its first year-on-year gain in France since February 2015."
This growth came largely at the expense of Android. Google's OS claimed 60.6 percent of all smartphone sales in the UK in Q2 2014, compared with 53.2 percent in 2015.
Dominic Sunnebo, business unit director at Kantar, noted: "In Europe, Android's performance was mixed, posting its strongest year-on-year share drop in Germany since the beginning of 2015.
"The size of the screen was the main purchase driver for Android buyers across all of Europe’s big five countries.
"Although screen size has grown in importance as a purchase driver since the launch of the iPhone 6 and 6 Plus, iOS buyers are generally driven by a wider list of factors, such as phone reliability and durability, as well as the quality of the materials."
Microsoft has had a good year when it comes to smartphone sales in the UK, despite its multi-billion dollar Nokia write-off. Windows Phone claimed 11.3 percent of smartphone sales in the second quarter, according to Kantar, up from 9.6 percent the previous year.
In a weird twist of fate, BlackBerry also saw its share of the market increase, albeit marginally, claiming 1.2 percent of sales in Q2 2015 compared with 1.1 percent the previous year.
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