SALES OF THE Apple Watch hit 4.2 million in the second quarter of 2015, according to analyst outfit Canalys, making Apple the world's leading seller of wearables.
Many have been quick to slam the Apple Watch as a flop. Slice Analysis said last month that Apple was selling a mere 20,000 units a day in the US, suggesting that sales of the smartwatch have plunged 90 percent since it first went on sale in April. Analysts expect sales to come in below expectations.
Despite this, Canalys has come out in praise of the smartwatch. Following its earlier prediction that the Apple Watch sold 7.2 million units in the first quarter, the analyst firm is now guessing that 4.2 million were sold globally in the second quarter, making Apple the largest vendor of wearables in the world.
Apple "easily overtook Fitbit, Xiaomi and all the smartwatch vendors, despite the Apple Watch's significantly higher pricing", said Canalys, perhaps unsurprising given reports that just 720,000 Android Wear devices were sold throughout the whole of 2014.
Chris Jones, vice president and principal analyst at Canalys, said: "The Apple Watch is the most sophisticated smartwatch to date, and it has proved popular with Apple fans worldwide."
He added that, while Apple is leading the pack, the Apple Watch 2 needs to offer certain improvements to make the device a "breakout hit".
"But Apple and other vendors still face important challenges to make the smartwatch a breakout hit," he said.
"Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success."
Apple has yet to spill any official details about Apple Watch sales figures, but its third quarter earnings call is due to take place later today, so it might not be long before it does.
Analysts estimate that the firm will announce iPhone sales of between 49 and 50 million for the three-month period, a 40 percent increase year on year, but iPad sales are expected to be down on 2014's figures. µ
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