FORMER NOKIA CEO Stephen Elop has been booted from his position as executive vice president of Microsoft's Devices Group, and Terry Myerson will lead the firm's software and hardware efforts.
Microsoft CEO Satya Nadella continued his cycle of change at the company today by announcing a major senior leadership shake-up.
Nadella said in an email to employees: "We are aligning our engineering efforts and capabilities to deliver on our strategy and, in particular, our three core ambitions.
"This change will enable us to deliver better products and services that our customers love at a more rapid pace."
One of the biggest changes is the departure of Elop, who will leave after "a designated transition period". He has had responsibility for the firm's Lumia devices since Microsoft's takeover of Nokia's phone business last year.
Nadella explained that he and Elop have "agreed that now is the right time for him to retire from Microsoft", and the move comes as Lumia sales continue to struggle. Windows Phone claimed just nine percent of global smartphone sales in April.
Elop's departure suggests that this continued struggle could be to blame on a lack of decent Lumia hardware. No Windows-powered smartphone has managed to fuel consumer or business interest in the operating system.
What's more, Windows 10 Mobile is on its way, albeit later than the desktop version which arrives on 29 July, and Microsoft's ridding of Elop could signify the firm's push for a clean slate in a bid to generate some Windows Phone success.
Microsoft has now roped in Myerson, who will lead a new division called the Windows and Devices Group. This will merge the formerly separate Operating Systems Group and Microsoft Devices Group as part of the company's focus on bringing Windows 10 to all devices.
Other notable execs to leave Microsoft will be Kirill Tatarinov, who had responsibility for the firm’s Dynamics business across development, and Mark Penn, who was responsible for Microsoft's much-criticised Scroogled campaign. µ
Home, Home on the strange
Team Red is prepping Navi for the budget GPU arena
Early-adopters beta be careful
China back in your hands