SONY HAS UNVEILED its latest top-end smartphone, the Sony Xperia Z3+.
The Sony Xperia Z3+ comes with a 64-bit octa-core Qualcomm Snapdragon 810 octa-core processor, compared to the Xperia Z3's quad-core Snapdragon 801, coupled with the existing two-day battery life that Sony has bragged about since the launch of the Z3. The device, unsurprisingly, will run Android 5.0 Lollipop.
Sony said that the name change is down to a focus on individual markets to drive sales in each region.
"The main reason for the name difference here is down to Sony being such a dominant force in the Japanese market [where] consumers crave flagship devices with the latest features as soon as they can be delivered," the firm explained.
"Xperia Z3 continues to perform well as our flagship device across the rest of the world. To address those customers that would like to have the very latest features and refinements, we have introduced Xperia Z3+ as a premium addition to our existing flagship Z3 series."
The Sony Xperia Z3+ delivers a quite impressive array of new features, despite the name suggesting minor updates.
Measuring 6.9mm thick and weighing 144g, it is 0.4mm slimmer and 8g lighter than last year's Xperia Z3, making it Sony's slimmest and lightest Xperia Z series smartphone yet.
The same 5.2in IPS LCD 1080p display is featured, but this time the Xperia Z3+ will come with capless USB ports, making it easier and more convenient to charge.
"Xperia Z3+ will continue to use premium materials such as aluminium and glass. However, the design will be further simplified and even more seamless, with less covers and less seams on the frames," Sony said.
The handset comes with the same 20MP rear-facing camera, but Sony has improved it with a 25mm wide-angle Sony G lens and Bionz, a mobile processing engine with superior auto improvements meaning it now recognises up to 52 different scenarios and adapts the camera settings automatically. One of these is a 'Gourmet mode' claimed to make food shots look better.
Sony has also updated the front camera, bringing Superior Auto for selfies, including Soft snap, Backlight portrait, Night portrait and Infant. The firm has also put its SteadyShot technology with Intelligent Active Mode in the front camera for high quality video capture, and another 25mm wide-angle lens.
Sony said it will launch the Xperia Z3+ globally sometime this summer. However, online phone shop Clove has cited a "late June" release on its website and have the device on pre-sale for £549 inclusive of VAT, making it cheaper than the Samsung Galaxy S6.
Check back with The INQUIRER soon for our full Sony Xperia Z3+ review. µ
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