APPLE HAS PROMOTED Jony Ive to the new position of chief design officer in a bid to relieve him of administrative duties.
The promotion, first reported by self-confessed 'Apple fanbio' Stephen Fry in The Telegraph, will see Ive taking a more hands-off approach when it comes to Apple's hardware and software product lines, while leading the way on revamping the firm’s retail stores and the design of the company's new Cupertino campus.
The move is effective from 1 July, and will also see Richard Howarth, who has worked on designing the iPhone since the first-generation model was announced, become VP of industrial design.
Alan Dye, who played a large part in the design of iOS 7 and Apple's Watch OS, will take over as VP of user interface design.
In his interview with Fry, gold Blue Peter badge-owner Ive (pictured centre) said: "Those two are as good as it gets. Richard was lead on the iPhone from the start. He saw it all the way through from prototypes to the first model we released.
"Alan has a genius for human interface design. So much of the Apple Watch’s operating system came from him."
Apple CEO Tim Cook said in a memo sent to staff and obtained by 9to5Mac: "Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name."
His new role is a reflection of the scope of work he has been doing at Apple for some time.
"Jony's design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company," Cook added.
"Jony will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives."
Fry said in his profile of Ive that the move will free him of administrative duties and allow him to travel more. µ
They're kind of cute though
No code? No problem!
The wide world of whimsy from the Alphabet Castle