HP WILL STOP competing with the likes of Google and Amazon in the public cloud market, according to the head of the firm's cloud business.
Talking to The New York Times (NYT), Bill Hilf said: "We thought people would rent or buy computing from us. It turns out that it makes no sense for us to go head-to-head."
HP's initial public cloud plans centred around a model similar to those used by Amazon, Google and Microsoft, the NYT pointed out. These firms all rent out computing power to online businesses.
However, HP is now choosing not to go after this portion of the public cloud market after surveying the landscape and realising that it can't compete, the report claims.
Instead, the firm plans to build smaller cloud systems and try to tempt business customers like Facebook and Netflix to use HP cloud services as well as Amazon or Microsoft.
Hilf's comments have been taken by some as evidence that HP is leaving the public cloud market completely, but HP has confirmed to The INQUIRER that it won't be ditching the public cloud element of Helion.
Head on over to CloudHub for the full HP public cloud story. µ
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