APPLE IS READYING AN online television service in a bid to challenge Netflix and Amazon, according to reports, and is currently in a talks with a range of broadcasters.
True to form, Apple is refusing to comment on the rumours, so we can only speculate on whether the WSJ report and its sources are correct.
According to the WSJ, Apple is planning to launch a "slimmed-down" on-demand service in the autumn, featuring content from major broadcasters including ABC, CBS, Fox, ESPN and Disney.
One channel that's definitely not invited to the party is NBC, due to a dispute between Apple and NBCUniversal-parent Comcast.
The report states that media executives believe Apple is aiming to price the service at about $30 to $40 a month. The service will work on all iOS devices, including iPhones, iPads and Apple TV set-top boxes.
Apple already has content deals with a range of broadcasters, including HBO.
"We couldn't be prouder that Apple is our exclusive partner at launch," said HBO boss Richard Plepler, at Apple's Spring Forward blowout in San Francisco.
"You will have access to all our acclaimed original programming: past, present and future, as well as our unmatched lineup of Hollywood blockbusters. All you need to get HBO Now is a broadband connection and an Apple device."
This miffed some users as it suggested that HBO Now, as opposed to HBO Go, would be an exclusive to Apple TV at a time when a new series of Game of Thrones is coming out. That 'exclusive' arrangement only lasts for three months, however. µ
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