ADOBE PHOTOSHOP, the software that can make any Tom, Dick or Harry look like a million dollars, turned the ripe old age of 25 today.
Photoshop is probably one of the most pervasive pieces of software known to man. It has helped to create logos, advertisements, marketing material and high-profile product designs across the world, from the logos on your clothes, to the apps downloaded on your smartphone and even the objects you buy and have around you every day.
If everything that has been designed using Photoshop tools was to display a sign saying so, it would be inescapable. It is, therefore, one of the most recognised software brands in the world, with tens of millions of users.
It is the go-to application for digital image manipulation across all media, from print to film to the web. So much so, that the software has become a part of our cultural consciousness in that 'photoshopping' is now a buzzword for all types of image manipulation.
Adobe said that the secret of Photoshop's success, which has helped the company to deliver a comprehensive set of design tools to the creative industry, has been its "constantly evolving capabilities and an incredible pipeline of deep image science".
Photoshop technology is also at the heart of Adobe Lightroom for professional and amateur photographers. Photoshop and Lightroom now come in the form of mobile apps that enable creatives to work on image files across desktop computers, tablets and smartphones.
"For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity," said Shantanu Narayen, Adobe president and chief executive.
"From desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud."
To celebrate the Photoshop milestone, Adobe is showcasing 25 of the most creative visual artists under 25 who use the software. Artists wishing to be considered should upload their projects to Behance and use the tag Ps25Under25.
Those selected later this year by Adobe will take over the Photoshop Instagram for two weeks and present their work to its followers. µ
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