GOOGLE HAS OPENED THE API for its Google Now personal assistant service to third-party apps for the first time.
As part of the launch, the app has been updated with integration for over 30 apps. Some are not available in the UK, but a great many others are. The Guardian, The Economist and News 360 offer news and weather.
Trip Advisor an eBay are among the launch partners, with other familiar names like Shazam, AirBnB and Lyft also making the list.
Food delivery companies abound but unfortunately none in this country so far, while taxi and liftshare apps have all been quick to sign up. But we tend not to talk about that.
Google Now's advanced syntax for joined up statements means that it won't be long before you'll be saying "OK, Google - call me a taxi home and arrange my usual pizza to be delivered at 8."
Having had a little play, we've managed to establish "What is The INQUIRER?", and Google Now reads out the Wikipedia entry to us. However, questions about our latest running pace on Runtastic were met with a snort of hearty cyber-derision.
This is a big step for the 'quiet storm' amongst personal assistants. She isn't as slick as Cortana and she isn't as iconic as Siri, and Google has chosen to minimise her personality to a few Easter Eggs.
But with access to an ever growing number of your apps, and with a simple markup language used to update apps to conform, it seems that her IQ has just exploded. µ
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