APPLE HAS REPORTEDLY taken another firm under its wing, a music metrics outfit from the UK called Semetric which Apple will use to feather its Beats and music nests.
A report in the The Guardian noted that a change to information in Companies House documents shows that Semetric is now based in the same place as Apple.
It is always worth checking these things out. We asked Apple to confirm its post-Christmas purchase, but it declined.
Apple does not have the time to talk about things like this, and its statements suggest that increasing business is a thing that businesses do. Which is fair.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan," the firm said.
We approached Semetric in the hope that it might be more forthcoming, but so far no dice.
There is talk of piracy prevention, and indeed the official Musicmetric information does make claims of that nature.
Information derived from big data by the platform can show plays of songs, official downloads and torrent activity. Semetric puts this in a positive light, saying that musos can use it to inform their decisions.
"Monitor the BitTorrent network for download trends around the world for any artist or release. Help pinpoint pockets of download activity for planning tours, marketing or targeting new fans," it explains.
"Combined with location data from Twitter and other social media you'll never miss an opportunity to find new fans." µ
'Some of us like the misery'
That'll surely affect its credit score