TESCO HAS ANNOUNCED a number of changes to its tech offerings as it attempts to shake off the annus horribilis that was 2014.
The company, which has just announced slightly better than expected results, is nevertheless undertaking some serious restructuring.
Front and centre was confirmation of the widely anticipated sale of loss-making video-on-demand service Blinkbox and home broadband service Tesco Broadband to TalkTalk.
Money changing hands hasn't been discussed, but a figure of £5m has been floating about.
Blinkbox is primarily known for video, but also offers music streaming and e-book services.
The service will be added to TalkTalk's existing quad-play bouquet, into which Tesco phone and broadband customers will be merged.
It is expected that TalkTalk will use Blinkbox to offer its ISP-TV augmented YouView services on a mobile app in the style of Sky Go.
It is not known how Tesco's relationship with Blinkbox will continue, given that the apps are embedded in the successful Hudl tablets from the company.
It is understood, however, that Blinkbox was sold without the debts that it has amassed, giving it a clean slate with the new owners.
The future of the Hudl line is unknown, but Tesco has already shelved plans for a smartphone in the series, and angry buyers are still awaiting a fix for charging problems which have plagued the Hudl 2 since launch.
Ewan Taylor-Gibson, of uSwitch.com, warned that TalkTalk may encounter some hostility from Tesco customers.
"Tesco has a certain amount of brand loyalty and, with TalkTalk's poor customer service record, there is a risk that people will end up switching away," he said.
"If customers in a Tesco contract end up paying more for their monthly contract as a result of a migration to the TalkTalk network, they should technically be able to leave their contract without penalty."
Tesco is also said to be looking for a buyer for Dunnhumby, the analytics company that created the Tesco Clubcard, the UK's first supermarket loyalty card.
Clubcard came with a big data back-end that first showed consumers that their shopping habits were being watched, after books of carefully personalised coupons began to appear in letterboxes up and down the land. µ
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