YAHOO HAS SEEN its search engine share boosted since signing a deal to be the default search engine on the Firefox browser.
The latest data from search analytics firm Statcounter shows Yahoo holding its biggest share of the US search market for five years at 10.4 percent, up two points at the expense of perpetual market leader Google with 75.2 percent.
Bing held on to second place with 12.5 percent, showing slight growth month on month.
Firefox owner Mozilla announced a new global strategy in November which saw the company end its long standing global deal with Google in favour of regionalised arrangements with Yandex and Baidu for the more volatile Chinese and Russian markets, and Yahoo for the rest of the world. This arrangement is set to last for the next 10 years.
A total of 61 search engines are available to Firefox users, including Google, and they remain free to set their own default.
December figures from Netmarketshare show Firefox with an 11.91 percent share of the global browser market, behind Chrome at 22.65 percent and market leader Internet Explorer at 59.11 percent.
It was recently announced that Microsoft's obligation to offer Windows users a choice of browser to avoid domination from its own bundled Internet Explorer was to end, after the European Union found that awareness of alternatives and market share had significantly fragmented.
The news will come as a welcome start to 2015 for the rubber-duck wielding search stalwart after its webmail service suffered a huge 11-day downtime at the end of 2014. The outage was blamed on a shark biting through an underwater cable. µ
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