LAS VEGAS: KOREAN PHONE MAKER LG has announced the second iteration of its curved smartphone, the LG G Flex 2.
Like its predecessor the G Flex, which was announced in October 2013, the LG G Flex 2 lacks physical buttons on the front or side, relegating the home and volume buttons to just below the rear-facing camera.
LG claims that the shape is "optimised for the average face", offering better voice quality as the microphone is closer to the mouth when making calls.
"Since the launch of the smartphone, we have given up curves in favour of mobile connectivity. With the G Flex and now the G Flex 2, we found a way to merge mobility and comfort for the best smartphone," LG said during its keynote at CES.
"[It's] comfortable along your hand, against your face or in your pocket. [The] curved surface brings the mouthpiece right to your lips, and the metallic sides at top and bottom result in a truly sculptured smartphone that looks like a work of art from any angle."
The LG G Flex 2 features a flexible 5.5in OLED display, which the firm has bumped up to a 1080p HD screen. The OLED display technology makes it "even more precise", according to LG.
"We wanted to make G Flex 2 a very special phone so we took time with the details. The striking colours are inspired by technology and passion," the firm added.
Available in silver and red, the G Flex 2 will be powered by a Qualcomm octa-core Snapdragon 810 and run the latest Android 5.0 Lollipop mobile operating system.
The 2GHz processor cores are partnered with 2GB of RAM and support carrier-aggregated LTE Category 6.
LG said it has worked hard to make its latest curved screen phone stronger, increasing durability by a claimed 30 percent.
This has apparently been achieved by applying a special treatment to the glass. The curved form factor also absorbs impact when it hits a hard surface, the firm said.
LG hasn't quoted battery life, but said that the G Flex 2 will go from zero to a 50 percent charge in under 40 minutes.
Since its unveiling, Vodafone has announced that it will be exclusively offering the LG G Flex 2 for six weeks in the UK. Pricing details have not yet been revealed.
LG also revealed that it is looking to "maximise the value its customers get through the Internet of Things" by developing an upgrade to webOS 2.0 which features a simpler user interface and promises to be more than twice as fast as the previous version.
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