APPLE IS REPORTEDLY starting to make an assault on the enterprise following its partnership with IBM, with a report claiming that the firm is "aggressively" courting business clients and software developers.
Reuters has the scoop and, having spoken to people familiar with the company's plans, reports that Apple is looking to companies such as ServiceMax and PlanGrid to adopt its hardware in order to challenge the likes of Dell and HP.
Full details of these partnerships have yet to be revealed, but Reuters reports that ServiceMax, which creates solutions for managing field technicians, and PlanGrid, which allows construction workers to share blueprints, will agree to roll out Apple hardware with custom software onboard.
ServiceMax and PlanGrid both declined to comment on the report, which adds that Apple is also in talks with financial behemoth Citigroup.
"Apple is embarking on its most aggressive expansion yet onto corporate turf, hiring a dedicated salesforce to talk with potential clients like Citigroup and working in concert with a dozen or so developers," the report claims.
Apple's push into the enterprise comes three months after the firm announced that it was joining forces with IBM, a partnership which has already seen the launch of AppleCare for Enterprise.
Apple's latest move to forge more business partnerships comes as it looks to push iPhones and iPads further into the enterprise, in a bid to shut out the likes of Android and Windows Phone.
However, the firm isn't doing too bad in the enterprise as it stands. A report from Good Technology this week revealed that iPhones accounted for 69 percent of enterprise smartphone activations in the third quarter of 2014, while the iPad accounted for 89 percent of tablets used in businesses globally.
Apple has yet to comment on the Reuters report. µ
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