APPLE HAS REMOVED Bose products from its retail and online stores, five months after its acquisition of Beats Electronics.
As first spotted by 9to5Mac, Apple has pulled Bose headphones and speakers from its bricks-and-mortar stores and online shop, where the firm's products are no longer available to buy in the US and the UK.
Apple has yet to comment on the snub, but it is likely to be due to the firm's acquisition of Beats Electronics, as the two firms sell similar technology in a comparable price range.
However, it's unlikely to be due to competition fears alone, as Apple's online shop is still stocking products from the likes of Urbanears, Jawbone and Bang & Olufsen, suggesting the snub was more targeted.
It could be related to the legal friction between the two companies. While the case has since been settled out of court, Bose sued Beats Electronics earlier this year claiming that Dr Dre's firm infringes "50 years of research and development of noise-cancellation technology" and five specific patents related to it.
"To protect its investments, Bose has sought patent protection, and owns many patents and patent applications," Bose said in its complaint.
"Because Bose invests heavily in research and development, and because Bose has built its reputation on producing superior products through innovative technology, Bose's continued success depends in substantial part on its ability to establish, maintain and protect its proprietary technology through enforcement of its patent rights."
According to Recode, Apple is also reportedly gearing up to remove Fitbit products from its shelves.
While, again, this could be related to the impending launch of the Apple Watch, it is likely to be related to the fact that Fitbit earlier this month admitted that it has no plans to integrate with Apple's HealthKit framework. µ
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