UK RIGHTSHOLDER GROUP the British Phonographic Industry (BPI) said it has sent Google 100 million content takedown requests and complained that the internet search firm does not respond quickly enough.
The two parties are long term adversaries and they often take to the floor to exchange moves. Their routine is one of back and forth arguments about copyright infringement. The BPI accuses Google of not doing enough to stop it, and Google says that it does plenty is very responsive.
Last November the BPI announced that it had sent some 50 million notices to Google. Now it has doubled that in less than a year. It took a while to get from the first notice, in June 2011, the first 50 million, but the doubling came much faster.
The BPI said in a statement that the 100 million number is a very high one that sets Google apart from the competition and said that Google only has itself to thank for the negative and repeated attention.
"This milestone makes two things very clear. First, that however much creators do, the system of 'notice and takedown' will never be enough on its own to protect them or consumers from the online black market, or to spur growth in the digital economy," the BPI said in a statement.
"Second, that despite its clear knowledge as to which sites are engines of piracy, Google continues to help build their illegal businesses, by giving them a prominent ranking in search results."
The BPI said that it repeatedly advises Google about the same websites and destinations time and time again. One, called 4shared.com, has led to the delivery of 10 million illegal content notices. The BPI said that users who search for "Calvin Harris mp3" would get their best results on Google.
This is not all about problems, and the BPI has solutions too. It recommended that Google "simply" amend its algorithm or face the consequences.
"Google can simply fix this problem by amending its algorithm. We hope they will respond positively to the invitation from government to negotiate voluntary measures to do so," added the BPI spokesperson.
"It's time the media giant changed its tune - we need a little less conversation and a little more action please." µ
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