MICROSOFT HAS SLASHED the price of its Xbox One games console once again, meaning it is now cheaper than the Sony Playstation 4 (PS4) in the UK.
Now, at the online Microsoft Store, gamers can pick up a spanking new Xbox One games console, sans Kinect, for £329.99, compared to the console's previous £349.99 price. At launch the Xbox One was priced at £429.99, before being dropped to £399.99 for the release of Titanfall in March.
This price cut is reflected at third-party retailers too, with Amazon even managing to get one up on Microsoft by offering a white Xbox One Sunset Overdrive bundle for £329.99. This is set to ship on 31 October.
According to reports, a bundle with a digital copy of FIFA 15 included is also set to launch on Friday, priced at £349.99.
This £20 price cut means that Microsoft's games console is cheaper than Sony's offering for the first time, with the PS4 priced at £349.99 over at Sony's online shop. The firm has yet to offer a price cut on its console, but that hasn't affected Sony's sales figures, with shipments of the console having peaked last week thanks to the release of Destiny.
While Microsoft's price cut is good news for UK gamers, the firm also delivered bad news for those awaiting the console in China this week. Microsoft has announced that the release of the Xbox One has been delayed in that country, with a release now tipped for the end of the month.
The firm said in a statement, "Working with our partner, BesTV, we look forward to launching in China by the end of this year." µ
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