THE APPLE WATCH will account for the "majority" of wearable devices shipped across the globe in 2015, with the firm set to take a bite out of Samsung and Fitbit.
That's according to analyst outfit Canalys, which has claimed that the Apple Watch "will be the biggest driver behind wearable band shipments in 2015". It didn't say many Apple Watch devices it expects the company to move next year, however.
"By creating a new user interface tailored to its tiny display, Apple has produced a smart watch that mass-market consumers will actually want to wear," said Canalys analyst Daniel Matte.
"The sleek software, variety of designs and reasonable entry price make for a compelling new product. Apple must still prove, however, that the final product will deliver adequate battery life for consumers."
With Apple's first wearable device set to disrupt the market - which will see total growth of 129 percent year with total shipments tipped to hit 43.2 million units in 2015 - it appears that Samsung and Fitbit likely will be the worst hit.
At present, Samsung accounts for 30.4 percent of wearables shipped, with Fitbit following with 25.8 percent. Jawbone comes in third with 21.4 percent, while "others" make up the remaining 22 percent of the market.
Canalys principal analyst Chris Jones opined, "The basic band vendors, such as Fitbit and Jawbone, will enjoy the advantages of their lower pricing for the immediate future.
"Eventually, however, stronger smart band competitors to the Apple Watch will likely emerge and push smart band pricing down, threatening the basic bands. This market will undergo disruption similar to that suffered by feature phones when smart phone prices fell."
Check out our Apple Watch price, release date and specs roundup. µ
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