MICROBLOGGING WEBSITE Twitter has started displaying favourited tweets on some users' timelines and they are not happy about it.
As part of a less creepy, Facebook-style experiment, Twitter has started treating some users' favourited tweets as if they were retweets - displaying tweets they have marked with a star to their likely not-that-interested followers.
We noticed the change on Twitter this morning, with tweets favourited by user @Spacekanye showing up in our timeline.
This tweak likely is part of a ploy to get users more engaged in content on the social network, but it hasn't worked in the company's favour, as users - likely those who use the Favourite tool to bookmark content - are not happy about the change.
One user moaned, "WHY is my timeline cluttered with other people's favourites and who they follow? Annoying and useless now!"
Another added, "Is on @Twitter a 'favorite' and 'retweet' [n]ow just the same? Why am I having my followers favorite someone else's tweet in my timeline?"
Twitter has yet to respond to the criticism, but has pointed to a blog post where it justifies its experiments such as this one.
It said, "A common thread across recent releases has been experimentation. We've tested various features with small groups of our 200 million users before determining what we'll release. These tests are essential to delivering the best possible user experience."
The blog post also seems to suggest that Twitter's favourites tweak might never see a wider rollout, with the firm adding, "We also experiment with features that may never be released to everyone who uses Twitter." µ
So that's why she's smiling…
How many Zuckbucks to the pound?
Alexa, is this exploitation?