THE DEBUT of a flexible screen smartphone has become an acute disappointment.
It quotes a phone retailer in the Gangnam district of Seoul as saying, "Galaxy Flex Round and G, but sometimes mere curiosity to ask the guests only, and do not buy." In other words, customers are curious for the sake of novelty value, but no one actually wants one.
Compared with sales of the more expensive and cumbersome Galaxy Note 3, which clocked up half a million units in the same 40 day period, it seems that customers are struggling to embrace the idea of talking in the round. The problem appears to be that the benefits of bendy aren't clear enough.
Kantar Worldpanel Comtech global consumer insight director Dominic Sunnebo told IBTimes UK, "The poor sales numbers for the Galaxy Round do not come as huge surprise. Consumers love product innovation, but they need to be clearly told the benefits it will bring to them before they buy in."
This along with poor uptake and reviews of the Galaxy Gear smartwatch suggest that it might be time for Samsung to rethink its ancillary innovation and return to making the core products that have made it so successful in the smartphone game.
There has been some infatuation with the concept of a flexible screen, but in reality we have yet to see one put to any useful purpose, making it something of an expensive gimmick. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too