ONLINE ENCYCLOPEDIA Wikipedia is fed up with a PR firm that is selling edits to its webpages and has asked it to stop.
The Wikimedia Foundation said that it has sent a cease and desist letter to WikiPR, and has penned a blog post that condemns "the black hat practice of paid advocacy editing and sockpuppeting on Wikipedia".
Wikimedia Foundation (WMF) spokesperson Matthew Roth said that the organisation is monitoring the situation and will take action if it must. The foundation has already lined up legal counsel and is not afraid to use it.
"Today, Cooley LLP, on behalf of the WMF, sent the cease and desist letter below to the CEO of Wiki-PR, demanding that Wiki-PR 'cease and desist from further editing the Wikipedia website unless and until [they] have fully complied with the terms and conditions outlined by the Wikimedia Community'," he said.
"We will continue to closely monitor this situation and provide further updates in the coming weeks."
The public relations firm called Wiki PR claims that working with it is "the easy way to accurately tell your story on Wikipedia".
"We consult thousands of people and companies on how to interact with the Wikipedia community," it added.
The PR outfit has a locked down Twitter account. We have made an effort to reach it for its response.
Its website says that it offers Wikipedia page edit oversight, and will ensure that pages that concern its clients are 100 percent accurate and well within guidelines. µ
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